Strategy & Business Advisory
Sharper direction, practical plans, and operating models designed to turn ambition into measurable growth.
Discuss this service →Strategy · People · Performance
Business Made Simple.
Growth Made Sustainable.
We partner with organizations to turn ambition into sustainable growth through strategy, people, operational excellence, and market expansion.
◆ Established 2011 MENA & GCC expertise
15+Years of regional insight
Strategy & AdvisoryHuman Capital & ODTalent AcquisitionFranchise Development
What we do
Expertise that moves
business forward.
From a single critical hire to a full organizational transformation, our solutions are practical, customized, and focused on results.
HR & Organizational Development
People strategies, structures, policies, performance systems, and transformation programs built for scale.
Discuss this service →Talent Acquisition
Targeted executive search and recruitment that connects exceptional talent with the right organizations.
Discuss this service →Business Planning & Feasibility
Market-led business plans and feasibility studies that help leaders make confident investment decisions.
Discuss this service →Franchise Development & Expansion
End-to-end franchise strategy, operating frameworks, financial planning, legal coordination, franchise manuals, and market expansion support.
Discuss this service →B
“The best strategy is the one your people can execute.”
About Brain Catch
Forward-thinking advice.
Regional understanding.
Founded in March 2011 and headquartered in Amman, Brain Catch is a dynamic consultancy serving a diverse client base across the MENA region and Africa.
We specialize in strategic planning, business development, franchise expansion, and human resources advisory. By combining innovation with hands-on execution, we deliver tailored solutions that support sustainable growth, stronger organizations, and lasting transformation.
2011Founded in Amman
12+Seasoned professionals
MENA& Africa reach
Our vision
To be the partner leaders trust when the next move matters most.
We envision organizations across MENA and Africa operating with sharper strategy, stronger people, and the confidence to expand responsibly.
01Clarity before complexity02People at the center03Impact that endures
Our approach
From insight
to measurable impact.
Every engagement follows a disciplined path that turns evidence into action and keeps leadership aligned from start to finish.
Discover
We listen, diagnose, and establish the facts behind the challenge.
Design
We shape a tailored roadmap, operating model, and success measures.
Deliver
We work alongside your team to execute with clarity and momentum.
Sustain
We build capability, governance, and systems that keep results moving.
Featured capability
Franchise Development
& Expansion
We transform proven business models into scalable, investment-ready franchise systems. Our approach connects strategy, operations, finance, brand standards, and market entry into one practical expansion roadmap.
- Franchise strategy and business-model assessment
- Operating frameworks and franchise manuals
- Financial modelling and fee structures
- Legal and regulatory coordination
- Franchisee profiling, recruitment, and onboarding
- Market expansion across Jordan, the GCC, and international markets
Industries we serve
Sector insight.
Tailored solutions.
Our multidisciplinary expertise enables us to address the operating realities, regulatory requirements, and growth opportunities unique to each sector.
01HealthcareMedical services, pharmaceuticals, and health technology
02GovernmentPublic-sector advisory, transformation, and regulatory compliance
03Food SecurityAgricultural development, aquaculture, and food-safety systems
04Support ServicesBusiness process outsourcing and support operations
05RetailRetail operations and customer-experience optimization
06FMCGManufacturing, distribution, and route-to-market advisory
07Food & BeverageOperations, supply chain, quality, and expansion
08Hospitality & TourismHotel, tourism, travel, and guest-service development
09Environmental ServicesEnvironmental consulting and sustainability
10RecyclingWaste management and circular-economy operations
11Commodities & MiningMining operations and commodity trading
12Financial ServicesMicrofinance, funding, investment, and localization
Selected experience
Sample Consulting Projects
Selected assignments demonstrate the breadth of our work across strategy, human resources, feasibility, compliance, operations, and localization.
Strategy & Business Development
- Retail pharmacy chains — Iraq & Jordan
- Pharmaceutical manufacturers — Iraq & Southern Africa
- NGO supporting fisheries companies — Yemen
- Transport solutions — Saudi Arabia
- Government entity — Jordan
Feasibility & Operational Advisory
- Biotechnology startup — Germany, Africa & Oman
- Aquaculture and agriculture ventures — Oman & Jordan
- Education ventures — South Africa, UK & Jordan
- Healthcare clinics and startups — Iraq
- Restaurant and F&B concepts — Oman & UAE
Industrial & Market Feasibility
- New pharmaceutical factory — Iraq
- Tyre-rubber recycling plant — Oman
- Fish-meal plants — Yemen & Oman
- Medical-equipment distribution — MENA
- Electronics distribution — China to regional markets
Compliance & Localization
- Retail pharmacy and government assignments — Jordan
- British and South African microfinance companies
- British financial training group
- Spanish and U.S. funding and investment groups
Client identities are presented by sector and geography to respect confidentiality.
Our team
Pioneering excellence
and innovation.
Seasoned professionals unite business strategy, human resources, organizational transformation, franchise development, and market expansion expertise.
Unparalleled Expertise
Deep industry knowledge combined with innovative thinking and practical execution.
Regional Presence
Operating across MENA and Africa with locally grounded market understanding.
Client-Focused
Dedicated to measurable impact, sustainable results, and trusted partnerships.
Strategic VisionariesOperational StrategistsBusiness Development LeadersHR InnovatorsChange Management SpecialistsTalent Development ExpertsFinancial StrategistsFranchise Expansion Specialists
Meet our experts
Consulting Team
Our core team brings together complementary expertise to provide coordinated, end-to-end solutions.
AA
01Ammar AlMuhaisen
Managing PartnerStrategic Leadership & Business Development
RA
02Rani Abdelhameed
PartnerOrganizational Development & Strategic Planning
TI
03Tamador Ibrahim
HR ConsultantHuman Resources & Talent Management
HB
04Hussam Badr
HR ConsultantHR Strategy & Employee Engagement
DS
05Dana Sameer
HR ConsultantCompensation & Benefits Design
AM
06Amal Mohammad
HR ConsultantHR Operations & Compliance
HN
07Hala Nemer
Learning & Development ConsultantLearning & Development Programs
LI
08Lara Ibrahim
Learning & Development ConsultantTraining Design & Implementation
KM
09Kareem Mousa
Business Development ConsultantBusiness Development & Market Expansion
SC
10Selvan Clarke
Franchise Development & Strategic Partnerships OfficerFranchise Systems, Expansion & Partnership Development
FA
11Farah Amro
Marketing OfficerMarket Analysis & Client Relations
TA
12Tala Ahmad
Operations SpecialistSupply Chain & Logistics Management
Our footprint
One regional partner.
Three strategic markets.
Local perspective with cross-border experience connecting businesses and talent across the region.
AmmanJordan · Headquarters
RiyadhSaudi Arabia · GCC Operations
DubaiUnited Arab Emirates · Regional Reach
Careers & talent
Looking for your next opportunity?
We connect professionals with meaningful roles at respected organizations across Jordan and the GCC.
Start a conversation
What could your business achieve with the right partner?
Tell us where you want to go. We’ll help you clarify the next move.